So with a name like Meme-brane I kind of expected this album to filled with meme music. Distorted minecraft music, Despacito 2: Electric Boogaloo, the Shrek movie played at .0000003 speed. I was ready to listen to the ear drum melting music of the Zoomer meme generation. Then I saw the cover art. “Hm, maybe there’s something more to this artist,” I thought to myself. And then I listened to it. My jaw dropped down to the floor, and I was blown away.
To begin with it has everything I love in electronic music. It has these bizarre sounds, heavy drums, this cold detached nihilism, layered synths, dirty guitars, etc. When a lot of people say they don’t like electronic music, they usually refer to how artificial it all sounds. That there is no humanity in it aka emotion. And most electronic music sounds like the life has been sucked out of it. This is not the case with Meme-brane. Nearly every track is perfectly arranged, structured, intricate, and meticulously thought out.
So a better comparison for this type of music would be instead of picturing a virtuoso playing a violin in front of a crowd. Imagine an author instead. When you read say, Hemingway, Faulkner, Salinger, or Tolstoy–you know that every single line that is written was written with a purpose. There isn’t a period, comma, or word that isn’t carefully chosen, poured over, and thought through. Even media that is a collaborative effort such as film, envies the ability of authors to single handedly create their own worlds. The modern electronic music producer has the same ability, and listening to Meme-brane you cannot help but feel that this author has complete mastery over his sound.
To start with this album review we have to go to the beginning. The first song n1 is an incredibly intro, and what caused me to be so excited for this album. It has this distorted Brian Eno-esque synth playing. Which is incredibly minimalist, but which serves the song, and as a result the rest of the album.
It’s like when an author starts with an amazing opener, like let’s say, A Tale of Two Cities starting line, “It was the best of times, it was the worst of times.” That opening line provides so much mystery. You immediately want to know how something so contradictory could take place. If you read more in-depth you realize that this is an excellent foreshadowing, because you know that there is going to be a lot of drama. There are going to be incredible highs, and incredible lows. You know everything this book is going to be about in the very first line. Yet the enjoyment is to see how the author plays this out.
Likewise with this album with the distorted synth mantra being played, the heartbeat that sounds like the electronic pulse of a machine, the swirling distorted pad in the background, and the shimmering keys that are being played. It sounds more like the birth of an electronic beast. Since I’m at the age where everybody is getting married and having kids, there’s nothing a parent loves than hearing the heartbeat of their unborn child. I can’t tell you how many times people have come up to me with their phones and made me listen to their unborn child’s heartbeat. Though instead of a child, an electronic album is being born.
This is where the authorship shines through. This is where where we change from reviewing an album, to reviewing a world. A world that Meme-brane has invented, and immediately from the intro we are thrust into this sense of mystery. This is Meme-brane’s version of, “It was the best of times, it was the worst of times.”
So with the next track Exponentialism we see the formation of what this electronic birth has brought us. It immediately begins with where n1 left off at. A seamless transition that rewards the listener for listening to the whole album rather than one song. This bizarre little electronic beat limps along. It’s obviously not strong enough on it’s own, and as listeners, we know that something needs to be added to it. The question is what? And the mystery is how Meme-brane is going to add to this track.
So along comes another beat. That just feels a little off. This syncopation adds this feeling of unease. It’s off balance, something isn’t right. We need a resolution, and when we get bizarre vocal samples. We are still not getting much help. If the beginning was an electronic birth, this song is a struggle for survival. For when we do get music that does provide us with a resolution, it’s harsh, brutal, and violent. The synths are heavy, distorted, so sharp they’d cut your eardrum. The samples are so strange, and alien to us that it’s like the ambient sounds of an alien planet. Then there are the guitars that are so heavy, and distorted they’d make Slayer blush. This is not a peaceful resolution to the mystery we were presented with.
This is the music equivalent of man who wakes up and has amnesia, and when he looks into the mirror, fails to recognize the man looking back at him. Then when he returns to his room, he finds a blood trail, follows it, and finds a murdered woman in his bedroom. We as listeners know that this mysterious sound that Meme-brane has provided for us, is not going to be peaceful. There’s going to be conflict, there is going to be harshness, there is going to be drama, and more importantly there is going to be emotion. Something that every person who doesn’t like electronic music, feels that’s missing in electronic music.
Now the scene has been set. We know the general rules of the album, and the next song Exit Strategy compounds on the ideas that were introduced in the prior song. We’re introduced to that same syncopated drum beat, except this time this sinister synth growls in the background. In terms of say a novel, or a movie. This is the part in the act where we get over the initial shock of the mystery presented before us, and now we’re fully enveloped into the world the creator has presented before us.
This sonic soundscape of a world we listen to is as ominous as it is mysterious. The track ebbs and flows, and has that typical dynamics in music. Yet it’s not played out in a stereotyped manner. Usually when a track gets quiet, it’s more meditative, introspective, emotional, melodic, etc. Yet here in Exit strategy. The music is just filled with this ominous sound. It’s bubbling right beneath the surface. You can hear the building tension, as though a rage is building up inside of you. And then when it finally gets loud, it’s abrasive, harsh, confrontational, and overall beautiful.
Next up we have Three Skinny Sisters which starts off with this incredible drum beat. Personally I love variety when it comes to drumming. Sure, the best thing you can do is create a beat that serves the song. Yet when a drummer knows when to use every tool (or drum kit) at their disposal it creates a different kind of mood. That being said, it creates a mood. With the gate-reverb kind of sound, and tom fill ins. It has this 80’s throwback kind of sound. Mix that in with the basslines you got a groove. So now that there’s an electronic groove going on, what do you do next?
Well seeing as Meme-brane has this authorship going on, and given the previous songs, this isn’t going to be a simple groovy song. We’re already immersed into the world they created so with the introduction of this sinister atonal synth. It creates this ominous sound. Which is only more ominous with the introduction of an arp that is so sharp, so vicious, that it gets your blood pumping. Which culminates in this orgasmic fat thick sounding synth, and at the end a chaotic swarm of shrill synths swarm upon your ears. It’s one thing to create a groove, it’s a whole other matter when it’s sinister.
Next we get to (404) Hope Not Found. Which is probably one of the greatest song titles that has ever been created. I kicked myself as soon as I read it for not coming up with it myself. Even looking at the wave points of this track you’re already hinted at the buildup that will transpire. Nearly every song has this excellent crescendo in rising tension, and how to get you pumped up. Yet it’s in this track that I have to mention the pure creativity of Meme-brane’s sound.
As I’ve mentioned earlier the drums on every track is incredibly well done. Each serving the song, and each providing additional emotional context. Yet it’s in this track where you realize the creativity behind each track. The beat is this amalgamation of drums, distorted synth bass, and metallic hi hats. It’s the fusion of these elements which creates this unique sound. Most artists are comfortable in having a few tools at their disposal and using only those tools. In this track you get an understanding that Meme-brane is not only adept at crafting great music, but at the same time exploring the possibilities within each song. You can imagine Meme-brane tinkering on an individual synth, a cymbal, bass, or whatever to achieve that perfect sound. Experimenting, combining each texture to create something of their own.
So while I’m on the point of experimentation. It’s no surprise that this track has some of the most experimental sounds of the whole album. As as soon as you hear the distorted robotic vocals on (404) Hope not found, you can’t help but smile. It’s the kind of sound that as an artist you see all the time (either as a DAW plug in or guitar pedal), you’ve probably tinkered with it, but have never found the use for. Listening to it so well executed in this track, provides that kind of joy when you realize that a door has been opened. That there are more venues for creativity than you’ve realized.
Now as I’ve said, you have to look at this album through the lens of an author. Any great writer can tell you how to make something dark. So I’ll paraphrase George Lucas, it’s easy to make someone cry, all you have to do is to kill a puppy. That’s easy. Yet it’s the dichotomy between dark and light that creates great art. Or in other words, your audience needs a breather. They need something to lighten the load. Usually in film it’s those comedic moments, or maybe just a comfy introspective page in a book. Something that lightens the mood. Which the next track Angel Grinder does perfectly.
The synths have the complex melodic structure. Which given the previous track is an excellent way to settle your audience down. The complexity offers up an easy way to deescalate the harsh brashness of the previous tracks. While the melody offers up a way to truly lull you into a state of relaxation. Add on to this the soft pads in the background, and you’re already on a new state of chill.
Yet this song is called “Angel Grinder” and we’ve established the Angel. Now we gotta get to the Grinder. There’s this distorted synth, that gets introduced soon after the relaxing synths. It’s not enough to disrupt the peaceful mantra that you’re in, but it’s enough to say it’s not relaxing. Then there’s this ambient noise, a sort of guttural growl of a beat. Which kind of reminds me in those old Survival Horror games, where you find a safe room. There’s always this incredibly chill music that’s being played while at the same time a zombie is staring at you right outside the doorway.
When the beat kicks in, it adds a degree of energy to the track, a sense of momentum. The guttural growl of beat is still audible, but then there’s this clear synth being played, and quickly the guttural groan is gone. Then what is followed is a series of tape loops, glitches, electronic flourishes that pulsate, and flutter around, before finally finishing in this perfect ending. Where all the sounds die down except for that peaceful pad, that creates the ultimate chill atmosphere.
So after the relaxation that was Angel Grinder, we gotta get up, and the next song for that is Factorial. Which has a lot of energy compared to the previous tracks. Either due to tempo, or simply by the way it sounds. While the tracks previous to it, were this bubbling under the surface viciousness, this track is of pure momentum. This track also has some of the best synth structure I’ve heard in a long time. Every synth is made so well, and sounds so radically different from anything I’ve heard that I could write an entire review on them by themselves.
Then there’s the beat. The beat in this track doesn’t come out until a quarter way through. And when it does, it’s not like the rest of the percussion which is always a little bit off beat. It hits on time, and it hits like a truck. It’s an incredibly bass-y kick, that combined with the clear precise sounding synths, distorted guitars, and deep electronic hums all blend well together to create this really enthusiastic sounding song. Which is an incredible feat since nearly every song prior to this was used to create an ominous, vicious, brutal sound, and yet the same tools are being used to create an incredibly upbeat song. You can’t help but admire Meme-brane after listening to this song, for not creating a unique sound, but creating a unique sound that can create so many different emotions.
Next up we have, ArcheTriptych which has one of the most bizarre intros I’ve ever heard. The beat sounds almost like noise music, as it squeals, mutates, and pulsates through. Then the drum beat starts, and then forms the cacophony into harmony. Which as I’ve mentioned before, is something I truly enjoy. It’s always a joy to hear something, in anybody’s work, that sounds so weird and atonal to then morph into a melody, and it’s always fun to figure out how it’s done. In this track it’s mainly accomplished by anchoring the sound to the drumbeat and then add additional instruments.
Then as the track progresses, as the drums play along, the synths stutter and pause, and the guitar’s power chords surge throughout the track. A bizarro kind of groove begins to emerge. Whereas before when a song had a strong groove it had a sinister quality, this track in particular has such a strange and mysterious sound. It’s almost like the music equivalent of finding Cthulhu. Something so alien and foreign that it defies human imagination. When I say I have never heard of anything like this before that is 100% true, and I believe it’s due to Meme-brane’s background in creating Ambient music.
I’ve reviewed plenty of Ambient albums and ambient albums can have some of the most original ideas. Since by it’s nature it’s not tied down to any musical structure, it instead relies on textures, different kinds of sounds to create different kinds of moods. It’s in this track where you see how because Meme-brane had a background in Ambient music, that Meme-brane is able to create such evocative pieces of music. Even the genres that Meme-brane self titled himself after Synthwave, Industrial, Gothic, Breaks, etc. I can’t think of a single artist that is able to create such unique sounding music.
Finally we get to Veil of the Cryptographer. Which immediately shows the ambient influence. With a swirling electronic ambience, and deep growl of a synth, punctuated by a sharp and precise beat. With 8 songs preceding it, you’d think Meme-brane wouldn’t be able to surprise you, yet you’d be wrong. In nearly every song there are key characteristics that carry through. Key sounds that is unmistakably Meme-brane’s sound. Yet there’s always an introduction of either a new instrument, new arrangement, a new subtraction, sample, etc. That always surprises you. You never know what to expect, and with a song that’s 8 minutes long it defies imagination how Meme-brane is able to keep the creative juices flowing for so long.
The best comparison to make is that it’s like reading about an intense weight lifting program from Arnold Schwarzenegger. You hear about how many hours he poured into the gym, the amount of willpower he poured into being the best bodybuilder, and you sit back in awe thinking to yourself how that’s humanely possible. It’s the same principle with Meme-Brane’s creativity. When after 8 songs, and during an 8 minute long song, that Meme-Brane is still able to remain fresh, creative, you cannot help but admire this superhuman power of creativity that Meme-brane has unleashed onto the world.
This album is by far one of the most unique, and interesting sounds I’ve ever come across, and I implore anybody to check it out. For any artist who has writer’s block, listening to one track of Meme-brane, you’ll be able to come up with a thousand new ideas that you never thought was possible. As I said I came into this album review thinking it was meme music, and came out of it blown away. I still have no idea how Meme-brane was able to pull this off, and with that I give this album my full uncontested Recc. You must check this out.