Music bloggers are first and foremost journalists; journalists by definition follow the lead. They want to be the ones who say that they were the first to find the big next thing. Except they really don’t know how to. They say in the soundcloud/bandcamp communities that when you get big, you won’t have to reach out to journalists, they’ll be coming to you. Which is kind of nonsense when you think about it. Are bloggers such insecure people that they can only write about music once it’s been pre-approved by some arbitrary amount of fans? Even if they turn out to be nobodies, at least you showed some of your readers some new talent, that you liked.
Yet no motive exists in a vacuum. “No Man is an Island,” every music magazine, journal, website, and blog has its bias which affects artist and reader alike. Sadly, that bias extends in every part of the music journalism sphere. Take for example Pitchfork, or Bandcamp. When they’re not jumping on the bandwagon, they try to find the most obscure sound, in the most obscure location, with the person with the most obscure identification (whether it be race/nationality/gender/sexual orientation/etc.) as though that accounts for good taste.
I get it, artists are a weird bunch. We all come in all different shapes and sizes. Yet what the music blogging community does isn’t so much being an advocate for these groups, far from it. They use these artists as a proxy; that instead of actually developing taste, or being confident in their own opinions. The parade the obscure; in hope that they get enough brownie points within their own little cliques.
Another problem is the millennial group-think mentality that’s infiltrated through journalism. While Gen X was Bart Simpson; Millenials are Lisa Simpson. They are the “Teacher is always right,” kind of people. While Bart was fighting against the system, Lisa upholds the system. Millennials, in general, don’t do the DIY thing like Gen X did. If and when they do, it’s usually to build a large enough portfolio to join an already pre-established organization that was already made by a DIY Gen X’er. Because at heart these journalists are the goody-goodies who got good grades at school, went to college, had a wacky “experimentation phase,” got a job in the field they wanted to, and now review artists that have established a large enough fan base. Or they just ride on the coattails of their baby boomer parents, and get established through nepotism–regardless it’s still the same.
Yet people want to get their music reviews from these people? Fuck that. I went to college only to get a job I can’t stand. How many others are like me? Are you working at your dream job? Are you living the dream? Probably not.
So when I read an article from these people–who are supposed to be reviewing music–go on about politics, it makes me gag. The Last Psychiatrist had an excellent article about politics and music. If you haven’t had the chance. Read it. Come back. Then read the rest of this article. But on to my point, the Lisa Simpsons of music bloggers relentlessly write on and on and on about politics to the point where music is just politics through other means. But does that really help the artist? What if Jimbobjoe could really love this underground Cambodian Hip Hop trio, but instead he’s getting a lecture on colonialism, and a reference to Hip Hop every now and then. Also let’s say the opposite, let’s say that Sarah hates with a passion hip hop music, but is really concerned about the LGBTQ+ community, and a new act came out that really shines a light on LGBTQ+ issues; is she going to start liking the music just because they have the same politics has her? Not likely.
Finally let’s get to the scam artists. The people, who are the biggest pieces of shit. Who demand money for a review, or who post constantly on twitter about being featured only to write a feature on a musician once or twice a week. These people as mentioned before, are the portfolio builders, scam artists. You gamble with your money, only to get no more additional views, additional fans, or anything. While they ride off with your money.
Here it’s different. We review and catalog actual underground artists who are truly hidden gems, and we have a catalog of musicians trying to make it. There is no politics, we don’t have any false pretensions, and we aren’t scam artists. We do what we say, and say what we do. If you don’t believe us, well read our reviews, listen to the music, and tell us that we’re the same as other music bloggers. I know that by the end, you’ll see we’re the real deal.